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Contents
- What are promotional products?
- Top reasons for using promo products
- Popular promo product ideas
- Benefits of promotional products
- How to select a promotional product
- How to distribute promotional products
- How to measure the success of a promotional product
- How to know if you need a swag management solution
What are promotional products?
Top reasons for using promo products
Company apparel and swag for employees
Tradeshow giveaways
Direct mail
New hire employee onboarding kits
Gifts for the Holidays or other special occasions
Sales enablement
Popular promo product ideas
Other product ideas
Benefits of promotional products
Increase your brand awareness
A fun way to promote special occasions
An easy way to say ‘thank you’ for a booth visit or in-person interaction
Promote company pride
To move marketing and sales leads through the funnel
How to select a promotional product
Ensure brand alignment
Embrace the trends
Quality is a must
Decide on the best decoration or printing
Gets your message across
How to distribute promotional products
During trade show exhibitions
Using a "sending platform"
Investing in swag management software
How to measure the success of a promotional product
Keep an eye on how fast things move at your trade show table
Send 'thank you' notes to collect responses with a sending platform
Make campaigns trackable and measurable
How to know if you need a swag management solution
Final Thoughts
Categories circles
About Linda Bustos
Evangelizing all things e-commerce since 2007. Former author of the Get Elastic Ecommerce Blog and Ecommerce Illustrated. Powered by caffeine.
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